Conger Industries, Inc.

Solutions Through Partnership

Why We Exist

Conger exists because we believe in enriching the businesses we serve. We not only listen to your needs but work with your best interests in mind to deliver consistent quality and exceptional customer service every time, all the time. By offering an exquisite product and service line from new or used forklifts and aerial equipment to parts and tire services, we have become the choice material handling solutions provider to Wisconsin and Upper Michigan businesses like yours for the past 60 years and counting. We want to be YOUR partner, will you be ours?

Our Mission Grounds Us

Dedicated to enrich the lives we touch, the businesses we serve and the communities we reach.

Our Vision Drives Us

To be the materials handling leader built on the foundation of superior products, outstanding customer service and trusted partnerships through the empowerment of our associates.

Our Values Guide Us

  • Respect

  • Integrity

  • Wisdom

  • Safety

"Their level of service is much higher than I would have expected entering the relationship. It's much more of a partnership we have with them."

-Terrance Roloff (Materials Area Manager - Oshkosh Corp.)

A History of Success


Lift Parts Service Co.

Dorothy and Lloyd Conger started Lift Parts Service Co., selling their home for $3,000 and setting up shop in a small garage next to their rented farmhouse. Lloyd repaired forklifts and Dorothy handled the office work.


Taking on the Toyota Brand

The two made a critical decision: to take on the Toyota brand. They became a Toyota dealership and bought three Toyota forklifts, a huge investment at the time.




The Move to Green Bay

Five years after adding Toyota products, the company made the move to Green Bay. The current headquarters is still located at that site.


Lloyd Retires

Gary and Bruce Conger (Lloyd and Dorothy's sons) took over control of the company when Lloyd retired. Eventually they bought out their parents' interest in the company.


Expansion to Wausau

Conger acquired a location in Wausau in order to expand their reach in Wisconsin.


A New Addition

Anika Conger-Capelle joined the company in the accounts receivable department. Up until then Anika had worked at the company during her summer breaks. Since then she has earned her MBA in business and become the Vice President, General Manager and Co-Owner.


Expansion to Neenah

Conger invested in itself even when the economy took a turn for the worse. The company acquired a Neenah location in 2005 enabling them to expand their territory.


Renovation and Expansion

Ground Breaking for ExpansionA parts and service department totaling 33,000 square-feet was added to the Green Bay location. Renovations of the existing building were completed at the same time.

Continued Growth

Shop Technicians ImageConger started as a two-person family business and has grown into a community fixture driven by third-generation leadership. The company now employs 100 people.

Conger Locations & Service Area

We cover a large service area of over 50 counties in both Wisconsin and Upper Michigan. Visit us at any of our three locations in Green Bay, Neenah and Wausau.

Map of Conger's Service Area